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About

Giani, a brand based out of Soho stemming from youthful days in Brooklyn, embodies our experiences brought to life through music, photography and merchandise. The brand — inspired by the uncertainty of how far our visions can take us — aims to inspire the world to find their inner creative spirit and accomplish the unimaginable.

 

Progress is Purpose; Purpose is Planned.

 
Giani
 
 

Giani NY is a creative studio and brand founded by Waqas Ghani, based in Brooklyn NY. It blends fashion, art, and storytelling to create campaigns and experiences that reflect the energy and history of the city. Giani NY transforms raw ideas into wearable, visual, and audible art that leaves an impression.