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About

Giani, a brand based out of Soho stemming from youthful days in Brooklyn, embodies our experiences brought to life through music, photography and merchandise. The brand — inspired by the uncertainty of how far our visions can take us — aims to inspire the world to find their inner creative spirit and accomplish the unimaginable.

 

Progress is Purpose; Purpose is Planned.

 
Giani
 
 

Giani is an ever-growing idea always finding new ways to take shape and continue encapsulating an era of New York City. Giani reaches into the depths of the city’s heart to bring life to each idea and shape it to become carefully crafted pieces of wearable, visual, and audible art that are made to last.